Internet suggestion box for employees in a factory. Companies since have adopted their own versions of this solicitation model to better fit their needs. Management would use the comments left in the box to assess the workplace culture. Soon enough the ideology behind the suggestion box gained momentum and was introduced into corporate settings. Anonymous feedback increases the opportunities for obtaining accurate market research data and improving customer relations. Therefore yielding a more frank and open feedback. Suggestion boxes provide some degree of anonymity from the person or service that a customer may be critiquing. The suggestion box for customer comments going beyond an ordinary point of service has several benefits. Throughout the years variations of this method included paper feedback forms which can be sent via postal mail, such as the "We value your input" or "How was the service today?" cards found in some restaurants solicitations to provide comments over the telephone, such as a voluntary survey at the end of a transaction with a call center, or even an invitation on a printed store receipt to call and complete a customer satisfaction survey (sometimes offered with a product discount) or the placement of feedback forms on an institution's website. The federal government encouraged factory workers to leave suggestions on how to increase efficiency and productivity. The photo on the left depicts the suggestion box used during World War II in the 1940s. Just like the suggestion box this provided a space for American's to offer their feedback. Voorhees referred to this box as "The Petition Box". Voorhees, a U.S Senator from Indiana first introduced the suggestion box in 1890.
"Drop Your Ideas in the Suggestion Box" (US propaganda poster during World War II)ĭaniel W.
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